Italy’s retail sales increased 0.5% month-on-month in November 2025, the same pace as in the previous month and coming in above market expectations of a 0.3% rise. Food sales went up 0.5% (vs 0.5% in October) and non-food sales rose 0.7% (vs 0.4%). On an annual basis, retail sales grew 1.3% in November, also matching October’s rate. Growth in non-food sales strengthened to 1.4% from 0.5%, while that in food sales slowed to 1.3% from 2.3%. Among non-food products, the biggest increase was recorded in perfumery and personal care products (+5.9%), while the most significant drop was seen in other products (-0.4%). Compared with a year earlier, the value of retail sales rose for large-scale distribution (+2.1%) and e-commerce (+8.3%), but fell for small retail businesses (-0.5%) and outside of stores (-1.9%).

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