Finland’s consumer confidence dropped to -8.7 in January 2026 from -7.3 in the previous month, marking the lowest level since February last year and moving further away from the long-term average of -2.8. Households’ assessments of both their own finances (-3 vs -0.2 in December) and the broader Finnish economy deteriorated, with views on the current economic situation remaining very poor (-41.8 vs -41.4). Expectations for economic conditions a year ahead also stayed subdued (-16 vs -12.8), and consumers continued to see it as an unfavorable time to purchase durable goods (-15 vs -16.5) or take out loans (-29.9 vs -30.3). Still, some plans to buy a car (15.1 vs 13.8) and take out a loan continued to emerge (16.4 vs 15.4). Meanwhile, unemployment expectations remained gloomy (-26.5 vs -26.7), with the perceived threat of job losses at its highest level since the pandemic year of 2020 (-18.4 vs -15.7).

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