Puma Shares – Chinese Giant Buys up to 30% of All Shares in The Company
Puma SE (PUM.DE) shares are rising sharply today by more than 10% (to ~EUR 23.80) in response to the announcement of a landmark deal with Chinese sports giant Anta Sports Products. Anta has agreed to purchase 29.06% of Puma shares from the Pinault family (through the Artémis holding company) for EUR 1.51 billion (USD 1.8 billion), paying EUR 35 per share—a 62% premium to yesterday’s closing price of EUR 21.63. This deal makes Anta Puma’s largest shareholder, although the company has ruled out a full takeover. The market views the strategic support for Puma, which is struggling with declining sales and competition from Nike, Adidas and new players such as New Balance and Hoka, positively. Anta sees undervalued potential in Puma, especially in the Chinese market (only 7% of Puma’s revenue), and plans to gain seats on the board once the transaction is approved.
The transaction requires regulatory approvals (antitrust in China and the EU), Anta shareholders’ approval and Puma’s approval, with closing expected after Anta’s general meeting. For the seller (Artémis), this is an opportunity to reduce debt and focus on strategic assets (Kering KER.FR), while Puma gains a powerful partner for expansion in Asia. Jefferies analysts emphasise that the deal will not disrupt the ongoing restructuring process under CEO Arthur Hoeld (cost reduction, fewer discounts, job cuts), but will support credibility with suppliers and partners. Investors are awaiting Puma’s FY2025 results (26 February), which will show progress in rebuilding margins and sales.
Key Findings
- Premium 62% (35 EUR/share) values Puma significantly higher than the market—a strong signal of credibility.
- Anta = largest shareholder (29.06%), but without full acquisition; new strategy assumes significant growth in China (an underrepresented market for Puma).
- Puma’s restructuring is ongoing (reduction of stocks, costs, fewer discounts).
- Regulations: EU/China approvals required; risk of delays, but strategic transaction for both parties.v bv jnb
- Forecasts: FY2025 results (26 February) crucial; Anta aims for global growth of Puma brand
Technical overview:
Looking at the Puma share chart, we can see that the company’s shares have been in a strong downward trend for a long time, which forced the management board to introduce restructuring measures to strengthen the company in the face of margin erosion and strong competition from other companies. Today’s news may be a catalyst for even greater changes. Looking at the chart, we can see that the shares have broken above the 200-day EMA, which is an important technical resistance point. A sustained break above this level may mean that the background around the company is improving.
Source: xStation
The material on this page does not constitute financial advice and does not take into account your level of understanding, investment objectives, financial situation or any other specific needs. All information provided, including opinions, market research, mathematical results and technical analyzes published on the Website or transmitted To you by other means, it is provided for information purposes only and should in no way be construed as an offer or solicitation for a transaction in any financial instrument, nor should the information provided be construed as advice of a legal or financial nature on which any investment decisions you make should be based exclusively To your level of understanding, investment objectives, financial situation, or other specific needs, any decision to act on the information published on the Website or sent to you by other means is entirely at your own risk if you In doubt or unsure about your understanding of a particular product, instrument, service or transaction, you should seek professional or legal advice before trading. Investing in CFDs carries a high level of risk, as they are leveraged products and have small movements Often the market can result in much larger movements in the value of your investment, and this can work against you or in your favor. Please ensure you fully understand the risks involved, taking into account investments objectives and level of experience, before trading and, if necessary, seek independent advice.
